The chapters progressed through a tale that provided you with depth of meaning and emotion. Each chapter wasn’t a random piece of a random person’s life.
Think about the best books and novellas you’ve read throughout your life.
While it’s OK to add random posts to your Story that each have their own meaning, that’s hardly a compelling story overall. In fact, that careful consideration of how each post within a Story fits alongside the other posts is actually quite a compelling argument. Whether it comes from a person or a brand is irrelevant.Īnd while thoughtful content can be shared as soon as it’s ready just as any other post, part of the thoughtfulness can include, “ Is this the right time for this post?” or “ How does this post fit alongside the rest of my Story?” While I think there’s nothing wrong with real-time posts, particularly ones that are expressing your personal emotions (joy, sadness) or opinions (outrage, support) at a particular moment, there’s also something to be said for the carefully considered and artfully crafted post. They believe that the best social content is that which is shared in an authentic, real-time way. They’re saying, “But Mike! Social Media and the Story format in particular is supposed to be vivre l’instant présent” – live in the moment. I know the purists out there are already grumbling at me as they read this.
However, there is a way that people and brands can schedule Instagram Stories from desktop using a third party tool… a clever little workaround that’s quite easy to use, and will accomplish exactly what you’re looking for. While there is some hope and expectation that Instagram will release API functionality that permits direct publishing and scheduling of Instagram Stories via third party tools, that’s simply not an option today. There are now over 400M active daily users for Instagram Stories.īut, just as with normal Instagram posts initially, Stories were designed to be shared only from your mobile device, and only at the moment you wanted to share – no scheduling. More and more people and brands are using Instagram Stories every day – in fact, the number of daily users has grown by over 50M in just the past year.
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